ECAR 2 Survey
Latest ECAR2 survey shows potentials and weaknesses of electric mobility in Germany
The development of electric mobility in Germany is still ambivalent. This is the main conclusion of the ECAR2 survey of Ludwigshafen University of Applied Sciences, which fiddles with the acceptance of electric mobility. On the one hand electric mobility still arouses interest. Automobile manufacturers might welcome launching more and more electric cars. On the other hand factors like the current gas price or the high demand for high ranges are enormous challenges for the further dexelopment of electric mobility.
Against the background of the expected dramatically rising sales figures of electric mobility the ECAR2 survey, which was conducted by Prof. Dr. Stefan Bongard, Ludwigshafen University of Applied Sciences, explored relevant issues in this development stage of electric mobility. With a high number of participants the ECAR2 survey is the biggest independent empirical survey on electric mobility in Germany. The ECAR2 survey was conducted from July until November 2014 with n = 1.771 participants (compared to n = 1.712 participants of the ECAR1 survey).
The ECAR2 survey is characerized by the fact that the questions focus important current influencing factors, e.g. the following ones:
- Fairness of assistance measures
- Estimation of future market positions and competencies of automobile manufacturers
- Charge time during long-distance journeys
- Place of purchase with charge services
- Purchase options
- Chances for resale
- Influence of the gas price on the willingness to grapple with electroc mobility as a topic
You can find a paper in German here: Bongard, Stefan (2015): ECAR2-Studie zur Akzeptanz der Elektromobilität. Hg. v. Technischen Akademie Ostfildern (TAE) und Mobility 2.0 (Tagungsband zum 4. Symposium Elektromobilität).
The findings about the influence of the gas price might for example be disillusioning the manufacturers od electric cars:
Nine percent of all participants with a low readiness to buy state that the gas price must rise to a price of 2,00 Euro per liter super resp. 1,80 Euro per liter diesel before they would think about electric mobility. 22 percent of the participants “need” a rise of the gas price to 2,50 Euro per liter super resp. 2,30 Euro per liter diesel and 24 percent of the participants even 3,00 Euro per liter super resp. 2,80 Euro per liter diesel before considering electric mobility. Another 13 percent of the participants would only consider electri mobility when reaching a gas price of 3,50 EUro per liter super resp. 3,20 Euro per liter diesel. 33 percent of the participants state that the price at the garage has no influence or electric mobility generally is no option.
Good news for the supportes of electric mobility are the answers the the question how high the willingsness for choosing the place of puchase, cinema, hair dresser, doctor is in combination with the fact that one can have power for free for an electric car there:
The majority of 58 percent of the participants stated a very high or high willingness to choose places of purchase etc. by the fact that one can have power for free there. Besides classical advertising and free parking lots electric mobility therefore has a huge potential to influence future flows of customers.
The full results of the ECAR2 survey with numerous analyses will be available as ECAR2 report. A preview is available here: https://www.dropbox.com/s/tgau5wajqjk7iwe/E2-Chartband-v06_SB-Vorschau.pdf?dl=0
Requests for the ECAR2 report can be send to email@example.com.